The LEGO Company History

The history with the LEGO firm begins in 1932 when Ole Kirk Christiansen, a Danish carpenter, decided to take up a business advertising his hardwood toys door to door in his town of Billund, Denmark. He referred to as his new business “Lego” – a combination of two Danish words, “leg godt, ” which intended “play well. ”

In 1958, you’re able to send founder, Godtfred Kristiansen, patented a system to get coupling the plastic bricks that would later become often known as PROFANO “Automatic Binding Bricks. inches The invention allowed LEGO to produce more diverse and sophisticated toys.

From there, LEGO broadened it is offerings and began to focus on both kids. It produced a line of “Minifigures” in the mid-1970s that enclosed human statistics with posable arms, and in addition marketed earrings sets with respect to young girls.

An alternative expansion in 1979 saw the creation of LEGO Space sets, a review of astronaut minifigures, rockets and spaceships, amongst other well-known themes. In 1999, the LEGO Group entered the Star Battles market, launching collections featuring the X-wing jet fighter and BRING Fighter.

While the company grew, it needed to increase its ability to launch new products quickly and successfully. To this end, it employed management advisor Jorgen Vig Knudstorp.

This individual helped this company cut down on inventory and reduce production time. This individual encouraged the business to build relations with important toy companies, including Concentrate on, Wal-Mart and Toys ‘R’ Us.

He also unveiled LEGO Ideas, an online community where supporters could present plans for new Lego sets they will wanted to check out produced. This allowed PROFANO to test the benefit of new suggestions and gain feedback just before committing to all of them.

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